Can Mark Zuckerberg Threads Replace Twitter?
February 08, 2024
In late October 2022, Elon Musk took over Twitter and made significant changes.
Notable change: Removed blue check marks for verification, introduced $8/month subscription for verification.
Twitter's Recent Changes
- Controversial move: Twitter limited the number of tweets users can read.
- Backlash from users who relied on Twitter for real-time news and engaging discussions.
Threads vs. Twitter: A Comparison
- Threads: Requires Instagram account; deleting Threads deletes associated Instagram.
- Twitter: Independent platform; users can sign up without linking to other accounts.
- Can Threads replace Twitter and establish a significant presence in social media?
Advantages and Challenges
- Threads: 500-character limit vs. Twitter's 280; offers more expressive communication.
- Twitter: Unique appeal in facilitating conversations on current events and trends.
- Challenges for Threads: lack of direct messaging, hashtag support, and audience migration.
- Meta needs to innovate and differentiate Threads from Twitter.
Monthly Active Users Comparison
- Comparison of monthly active users for various social media platforms:
| Rank |
Platform |
Company |
Country |
Year Established |
Monthly Active Users (Millions) |
Daily Active Users (Millions) |
| 1 |
Facebook |
Meta Platforms |
United States |
2004 |
3,070 |
2.11 |
| 2 |
YouTube |
Alphabet Inc. |
United States |
2005 |
2,491 |
- |
| 3 |
WhatsApp |
Meta Platforms |
United States |
2009 |
2,000 |
- |
| 4 |
Instagram |
Meta Platforms |
United States |
2010 |
2,000 |
500 |
| 5 |
WeChat |
Tencent |
China |
2011 |
1,313 |
- |
| 6 |
TikTok |
ByteDance |
China |
2016 |
1,090 |
- |
| 7 |
Messenger |
Meta Platforms |
United States |
2011 |
1,030 |
- |
| 8 |
LinkedIn |
Microsoft |
United States |
2003 |
930 |
- |
| 9 |
Telegram |
Telegram |
United Arab Emirates / British Virgin Islands |
2013 |
800 |
- |
| 10 |
Snapchat |
Snap Inc. |
United States |
2011 |
750 |
332 |
| 11 |
Douyin |
ByteDance |
China |
2016 |
730 |
- |
| 12 |
Kuaishou |
Kuaishou |
China |
2011 |
640 |
- |
| 13 |
Weibo |
Weibo Corporation |
China |
2009 |
586 |
241 |
| 14 |
QQ |
Tencent |
China |
1999 |
572 |
267 |
| 15 |
Qzone |
Tencent |
China |
2005 |
517 |
- |
| 16 |
Reddit |
Reddit |
United States |
2005 |
500 |
52 |
| 17 |
Pinterest |
Pinterest |
United States |
2009 |
450 |
98 |
| 18 |
X (Twitter) |
X Corp. |
United States |
2006 |
393 |
- |
| 19 |
JOSH |
VerSe Innovation |
India |
2020 |
300 |
- |
| 19 |
Teams |
Microsoft |
United States |
2017 |
300 |
145 |
| 20 |
Quora |
Quora |
United States |
2009 |
300 |
- |
| 21 |
Skype |
Microsoft |
United States |
2003 |
300 |
40 |
| 22 |
Tieba |
Baidu |
China |
2003 |
300 |
1,500 |
| 23 |
Viber |
Rakuten |
Cyprus |
2010 |
260 |
1,169 |
| 24 |
imo |
PageBites |
United States |
2007 |
200 |
- |
| 25 |
Xiaohongshu |
- |
China |
2013 |
200 |
- |
| 26 |
Twitch |
Amazon |
United States |
2011 |
180 |
- |
| 27 |
Line |
Naver |
Japan |
2011 |
178 |
- |
| 28 |
Discord |
Discord |
United States |
2015 |
150 |
- |
| 30 |
Likee |
Bigo Live |
Singapore |
2017 |
150 |
- |
| 31 |
Picsart |
Picsart |
United States / Armenia |
2011 |
150 |
- |
| 32 |
Vevo |
Vevo |
United States |
2009 |
150 |
- |
| 33 |
Tumblr |
Automattic |
United States |
2007 |
135 |
- |
| 34 |
VK |
VK |
Russia |
2006 |
100 |
- |
| 35 |
Threads |
Meta Platforms |
United States |
2023 |
Almost 100 |
- |
In Closing
Threads has potential but uncertain if it can fully replace Twitter.
- Time will reveal Threads' position in text-based social networking.
- Users and industry observers await Meta's next moves eagerly.
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